Content Marketing: The Long Game
Content Marketing is the name that marketers are now using to describe communications with current or prospective customers. Some portray...
An Opportunity In The Theft
In the early days of digital media, the internet also saw the rise of file sharing platforms. Adoption of the internet was growing by...
Sales And Marketing Is Not Evil
Sales and marketing is not evil. They are not good either. They are in fact, completely neutral. They are “tools” used to accomplish an...
Loss Aversion & The Status Quo
People are far more concerned about the idea of losing something than they are about the idea of gaining something. Look to your own...
Perception Matters
There’s a difference between being cheap and looking cheap. The supermarket chain Loblaws had several different stores under their...
Cravings & Aversions Drive Our Economy
A little ancient wisdom colliding with modern times. For a digital native, you may have encountered a resurgence in mindfulness...
The Secret To A Happy Marriage: A Good Explanation After The Fact
It’s the age old question: ‘Free Will’ or ‘Destiny’? Most everybody picks free will, or at least leans heavily towards it. Not...
Sales Funnel Revew: Big Box Gym
Today’s post is my observations made while moving through a consciously designed sales funnel. In this case, it was joining a new branch...
Purchasing A Step Outside Of Reality
We are about twenty years into a massive revival and growth of fantasy fiction because of films. Marvel Comics, Lord of the Rings, Harry...
The Race To The Bottom
The most pernicious myth of marketing is that of the lowest price. Marketing is an underappreciated skill. Tell a friend you’re working...