The Horizon Bias
Inside of you, me, and every high performer you’ve ever met is a powerful little piece of programing that, if you let it, will cut the...
The Nickel Letter
Sometime in the world of marketing you hear the expression ‘Interruption Marketing.’ You’ve seen this many times - it’s something the...
On Social Proof Part Two: Reviews
We’ve previously discussed ‘The Testimonial’ and how it relates to social proof. This article will discuss the related concept of ‘The...
On Social Proof
In sales writing, one of the cornerstone components is the Testimonial. The notion is that when looking at a product or service, you...