Information Gatekeepers Or Curators: Marketing Strategy
Marketing and Sales departments in the past have relied heavily on what they call in business circles “Information Asymmetry”. An...
Relationships, Split Testing and Uncomfortable Conversations
Split testing is an element of marketing that’s been around for a long while. It’s a method of running two similar ads against each other...
Magic Bullets
Fair warning, you’re about to be exposed to something ironic. Despite everything you’ve ever heard in life about there being no shortcuts...
Position Yourself As An Expert, As You Become An Expert
The email marketing best practice is to entice prospects to add themselves to your newsletter with the offer of a free gift. Usually...
Master Pitchmen & Snake Oil Salesmen
Let's talk about Ron. If you’re interested in learning how to sell a product, you owe it to yourself to know Ron Popeil. Ron is a master...
The Horizon Bias
Inside of you, me, and every high performer you’ve ever met is a powerful little piece of programing that, if you let it, will cut the...
The Nickel Letter
Sometime in the world of marketing you hear the expression ‘Interruption Marketing.’ You’ve seen this many times - it’s something the...
On Social Proof Part Two: Reviews
We’ve previously discussed ‘The Testimonial’ and how it relates to social proof. This article will discuss the related concept of ‘The...
On Social Proof
In sales writing, one of the cornerstone components is the Testimonial. The notion is that when looking at a product or service, you...
